SEPTA provides public transportation to 2,200 square miles in Bucks, Chester, Delaware, Montgomery, and Philadelphia counties, and select rail service in New Jersey and Delaware. SEPTA annually serves 3.9 million riders via bus, subway, light rail, trackless trolley, Regional Rail, and Paratransit services.
Jack Hulme Design partnered with Urban Engineers and Converse Winkler Architects to develop a set of graphic sign standards to be applied consistently throughout the SEPTA transit system. A 250-page signage standards manual was developed to communicate those standards clearly and efficiently.
The purpose of the standards manual is to design, document, and implement a cohesive sign system with the ability to be applied throughout SEPTA with consideration given to related laws, codes, guidelines, and regulations of local governing authorities and municipalities while supporting the SEPTA brand. The basis sign system provides SEPTA customers and employees assistance in identifying SEPTA locations, directing them safely to the appropriate destinations, and visually enhancing each station property.
Extensive research included an inventory of existing signage and documenting site conditions for 22 stations along the R5 Overbrook/Paoli Regional Rail line. Utilizing the new sign standards manual, bid packages were assembled for 17 stations with implementation scheduled for 2009. The packages contain all the information needed to remove existing signage at each station and to re-sign with the new standardized signs. The budget for fabrication and installation that Jack Hulme Design will manage is anticipated at $3.2 million.
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